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Creating an Environment Conductive to the Development of Students' Competences in the Context of Online Teaching ...
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| 102 |
Η συμβολή της γραμματικής στην ανάπτυξη της επικοινωνιακής ικανότητας των μαθητών ... : The contribution of grammar to the development of pupils' communication competence ...
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| 103 |
Некоторые особенности формирования готовности будущих военных переводчиков к профессиональной коммуникации в условиях иноязычной образовательной среды. ...
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Бузуева, Ю.С.. - : ООО "Институт развития образования и консалтинга", 2020
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| 104 |
Desarrollo de la competencia lingüística desde la educación ambiental y la fotografía ; Development of linguistic competence through environmental education and photography
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| 105 |
Bilinguale Interaktion beim Peer-Learning in der Grundschule. Eine Mixed-Methods Studie mit bilingual türkisch-deutschsprachig aufwachsenden Schüler*innen ...
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| 106 |
Investigating the Concept of “Lightness” As Reflected in the Russian-Speaking Ukrainians’ Linguistic Consciousness
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| 107 |
El procés de bilingüització a Catalunya en el segle xx a partir de testimonis orals ; The bilingualization process in Catalonia in the 20th century based on oral testimonies
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In: Treballs de Sociolingüística Catalana; Núm. 30: Trajectòries sociolingüístiques: nous i vells parlants; 97-111 (2020)
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| 108 |
Formation of High Language Culture of Language and Literature Future Teachers While Studying the Subject "Spelling and Culture and Linguistic Competencies of a Teacher" ...
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| 109 |
Formation of High Language Culture of Language and Literature Future Teachers While Studying the Subject "Spelling and Culture and Linguistic Competencies of a Teacher" ...
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| 110 |
Cross-curricular analysis of picture books in the fifth grade of primary school: a case study ; Medpredmetna obravnava slikanice v petem razreduosnovne sole (studija primera)
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In: CEPS Journal 10 (2020) 4, S. 165-185 (2020)
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| 111 |
El blog de aula como recurso didáctico para la mejora de la competencia lingüística en el alumnado : una experiencia con estudiantes de 4º de Educación Primaria
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| 112 |
O processo de aquisição/aprendizagem da competência metafórica pelos falantes de Português Língua Não-Materna em Lisboa e Cracóvia
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| 113 |
Poetry for EFL: Exploring Change in Undergraduate Students’ Perceptions ; Poesía para la clase de inglés: explorando el cambio en la percepción de estudiantes universitarios
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| 114 |
Habilidades lingüísticas en prácticas lectoras interculturales ; Linguistic abilities in intercultural reading practices
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| 115 |
La competencia comunicativa en estudiantes de los grados de Maestro: Una revisión sistemática ; Communicative Competence among Students' Teacher Degrees: A Systematic Review
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| 116 |
LINGUISTIC AND HUMANITARIAN COMPETENCE OF FUTURE ENGINEERS: THE PHILOSOPHICAL AND ANTHROPOLOGICAL ASPECT
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In: Human Studies. Series of Pedagogy; № 10/42 (2020); 122-134 ; Людинознавчі студії. Серія Педагогіка; № 10/42 (2020); 122-134 ; 2413-2039 ; 2313-2094 (2020)
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| 117 |
SOCIO-LINGUISTIC POTENTIAL OF GERMAN-SPEAKING ADVERTISING IN THE PROCESS OF FORMATION OF UNIVERSITY STUDENTS’ FOREIGN LANGUAGE COMPETENCE
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In: "Zhytomyr Ivan Franko state university journal. Pedagogical sciences"; № 2(101) (2020); 53-61 ; Czasopismo Żytomierskiego Państwowego Uniwersytetu imienia Iwana Franki; № 2(101) (2020); 53-61 ; Вестник Житомирского государственного университета имени Ивана Франко. Педагогические науки; № 2(101) (2020); 53-61 ; Вісник Житомирського державного університету імені Івана Франка. Педагогічні науки; № 2(101) (2020); 53-61 ; 2664-0155 ; 2663-6387 (2020)
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Abstract:
The article considers the educational possibilities of German-language advertising in the context of its socio-linguistic potential. The method of analysis and synthesis highlights the social information in the advertising content. Advertising is regarded in its close connection to the representation of cultural values as the strengths and advantages of a separate nation. Also, advertising is identified as a powerful socio-linguistic tool that makes it possible to follow both the constant changes in the lexical content of the language, and its cultural and regional features.In the comparative aspect, significant differences in the advertising lexical content of various German-speaking countries are revealed. Linguistic differences are observed in different spheres of human life, but are especially distinguished and traced in the food industry, which requires special attention from the teacher during the educational process. The growing role of neologisms in advertising, mostly words of international use of British and American origin, is considered to be a sign of the current level of development of the German language and is a consequence of the processes of globalization in the global society. Special attention has been paid to the diversity of lexical content in advertising with its aim to attract consumers’ attention, in particular the usage of phraseological units, rhetorical questions, lexical and phonetic repetitions, contrast words, etc. Being important for the teaching process advertising style reveals connections with separate grammatical themes (present tense ‘Prἃsens’ in the sense of future tense, imperative mood, interrogative sentences ‘Fragesἃtze’). These features of German-language advertising allow us to consider it as a multifunctional language content, which combines the latest language trends (neologisms) and long-known lexical constructions (phraseological units), as well as a powerful socio-cultural potential. The latter is predetermined by the need to support advertising content with the historical achievements and facts. In view of the above mentioned we have come to the conclusion as for the wide educational opportunities of advertising in the process of mastering the German language and as for the need to include it in educational materials during practical classes and some special socio-linguistics training courses. In order to confirm this assumption, we conducted a pedagogical experiment in two student groups: in the control group, where the course on socio-linguistics of German-speaking countries was taught traditionally, and in the experimental group, where specially selected German-language advertising content was used. Special final testing at the end of the experiment revealed effectiveness and greater practical value in the innovative approach.
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Keyword:
advertising content; educational opportunities of advertising; foreign language competence; German-language advertising; institutions of higher education; socio-linguistic potential of advertising; special linguistic courses; students
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URL: http://pedagogy.visnyk.zu.edu.ua/article/view/213032
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| 118 |
SOCIO-LINGUISTIC POTENTIAL OF GERMAN-SPEAKING ADVERTISING IN THE PROCESS OF FORMATION OF UNIVERSITY STUDENTS’ FOREIGN LANGUAGE COMPETENCE
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In: "Zhytomyr Ivan Franko state university journal. Pedagogical sciences"; № 2(101) (2020); 53-61 ; Czasopismo Żytomierskiego Państwowego Uniwersytetu imienia Iwana Franki; № 2(101) (2020); 53-61 ; Вестник Житомирского государственного университета имени Ивана Франко. Педагогические науки; № 2(101) (2020); 53-61 ; Вісник Житомирського державного університету імені Івана Франка. Педагогічні науки; № 2(101) (2020); 53-61 ; 2664-0155 ; 2663-6387 (2020)
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| 119 |
The Linguistic Personality in the Multicultural World ; Мовна особистість у полікультурному світі
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In: Philological Review; № 1 (2020) ; Філологічний часопис; № 1 (2020) ; Филологический журнал; № 1 (2020) ; Filológiai folyóirat; № 1 (2020) ; Філалагічны часопіс; № 1 (2020) ; Czasopismo Filologiczne; № 1 (2020) ; 2415-8828 (2020)
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| 120 |
НАУКОВО-ПЕДАГОГІЧНА СПАДЩИНА В. О. СУХОМЛИНСЬКОГО У ПРОЦЕСІ ФОРМУВАННЯ ОСОБИСТОСТІ ВЧИТЕЛЯ-СЛОВЕСНИКА
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In: Збірник наукових праць Уманського державного педагогічного університету; № 2 (2016); 130-138 ; Collection of Scientific Papers of Uman State Pedagogical University; № 2 (2016); 130-138 ; 2307-4906 (2020)
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